As a brand ambassador for BGSU, I was responsible for creating and sharing content that adhered to strict content guidelines and timelines. This included posting a weekly Instagram story with the required hashtags, #alwaysbg and #bgsu, and one in-feed post each month. I worked closely with BGSU’s marketing team in biweekly brainstorming sessions, contributing fresh ideas for content and aligning everything with the university's brand identity. I also filmed TikToks to further engage with the student body and promote the school’s initiatives on social media platforms. This role allowed me to blend creativity with strategic planning to effectively represent the university online.