Social Media Campaigns

Falcon Media

As Social Media Director at Falcon Media, I led the creation and execution of three highly successful meme campaigns that engaged and grew our audience. Each campaign was carefully crafted to resonate with our target demographic, utilizing humor and current trends to spark interaction. These campaigns not only boosted our social media presence but also strengthened brand recognition and connection with followers.

Taylor Swift Meme Campaign

The Taylor Swift meme campaign leveraged a trending image of her at the U.S. Open, with each slide relating to student life—such as parking frustrations and university rivalries—using language like “era” to connect with the younger audience. This campaign aimed to boost engagement by tapping into current trends, creating a relatable and shareable experience for students.

  • This image, with the text "We need more student parking," highlights a common frustration among students, making them feel seen and encouraging them to engage in the conversation about campus parking issues.

  • This image, with the text "BGSU > UT," taps into the school rivalry, sparking excitement and school spirit among students while encouraging them to show their pride and engage in the friendly competition with UT.

  • This image, with the text "in my falcons era," uses popular Gen-Z slang to resonate with the audience, creating a fun and relatable way for students to express their school pride and connect with current trends.

  • This post, the first meme campaign launched for our account, set a new benchmark for engagement, reaching over 11,000 accounts with significant interactions from non-followers. It marked the highest-performing Instagram post for our account at the time, demonstrating the campaign's effectiveness in boosting visibility and engagement.

“Guy With A Sign” Meme Campaign

The "Guy with a Sign" meme campaign showcased a student holding cardboard signs with humorous and controversial campus statements, similar to the viral "Guy with a Sign" meme. With phrases like "Fall break should be longer," "Einstein is better than Starbucks," and "Freddie and Frieda are not dating," the goal was to engage students in playful campus debates, boost social sharing, and create a sense of community through humor and relatable content.

  • This image, featuring the sign "Fall break should be longer," resonates with students’ desire for more relaxation, sparking lighthearted discussions and engaging them in the conversation about campus schedules.

  • This image, with the sign "Einstein is better than Starbucks," playfully taps into the campus rivalry between the two coffee giants, encouraging students to share their opinions and join the conversation.

  • This image, with the sign "Freddie and Frieda are not dating," humorously clears up the common misconception about the school mascots, encouraging students to laugh and engage in a playful discussion.

  • This post received the highest engagement in the campaign, reaching a large number of accounts beyond our followers and driving significant interactions. It not only boosted visibility but also encouraged more profile views, reflecting the effectiveness of the content in reaching and connecting with a wider audience.

Bowling Green State University vs. The University of Toledo Meme Campaign

The BGSU vs. UT meme campaign used four trending memes from platforms like TikTok to engage students and generate excitement around the rivalry between the two schools. By tapping into popular meme formats, the campaign aimed to draw attention to the football rivalry while connecting with students through relatable and timely content, increasing engagement and enthusiasm around the event.

  • This meme, featuring an elder man with the caption "UT looking at their admission rates," taps into the buzz surrounding the recent changes in admission rates, fueling the rivalry between BGSU and UT and sparking strong engagement from students who were excited to share in the conversation.

  • This meme adds a humorous take on the BGSU vs. UT rivalry, encouraging students to interact and celebrate their school spirit.

  • This widely shared meme, featuring Donald Trump working at McDonald's, tapped into a trending internet joke while playfully taking a jab at UT, making it a highly engaging addition to the rivalry campaign.

  • This meme plays on the importance of nightlife in college, comically highlighting the contrast between BGSU and UT.

  • While this post reached a slightly smaller audience than previous ones, it still showed strong engagement, particularly with new followers, and successfully reached our target audience, contributing to continued momentum and follower growth.